Does Who Creates Content Matter to Marketers? – Advertising Age – MediaWorks

In assessing the recent rise of so many content farms, Mr. Kaplan referenced Upton Sinclair’s “The Jungle,” and perhaps minted a new quote for future observers: “What these sites are producing,” he started before a long pause: “You know what it is? It’s like sending unchecked meats out to the public.

There are extant mechanisms for filtering shoddy content out– search engines and social networks. The danger of unsubstantiated information is greatly exaggerated. That said, the reputation of media brands gives their content a better the chance of achieving virality. Overall though, the market self-regulates.


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