Conde CEO: The Consumer Is Our Future – news.ipda.org

Retail continues to be a cornerstone in the business model for Condé Nast and other publishers because “printed magazines marketed and sold at retail attract and engage consumers like no other medium,” Townsend said.  “That’s where consumers, more often than not, first choose our product, forming what we hope is a lifelong media habit.  And it’s a two-way street: [Retailers] attract consumers to our product and we, in turn, draw traffic to your counter and make the cash register ring.”

Room for digital and analog both.

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