Start with several cups full of daily newspaper and broadcast types. Take a teaspoon of the Christian Science Monitor. Add in a dash of HuffPo spice. Ladle a tablespoon of Demand Media into the mix. Borrow ingredients from two Washington D.C. news companies, the 143-year-old Washington Post and the one-month-old TBD.com. Now, into the hyperchange of late 2010, let it shred, dice, slice, puree, whir and, finally, blend.
Best practices at work with the Deseret News– though I would substitue value-driven for just having a distinct voice.