While no official description exists yet, a content farm is the term given to a website or media organization that
- seeks to maximize content production output
- while minimizing production costs
- to acquire as much organic search traffic as possible
- with the main intent of converting that traffic into revenue, generally from advertising.
Over the past few years, anticipationof
of “content farm” poster boy Demand Media’s IPO has fueled both a lot of media cynicism and investor curiosity. No doubt, the fact that most of the content farms are seeking to disrupt traditional media organizations, in general, and journalists, in particular, explains some of the cynicism, but it does little to ask the question of whether the strategy itself is wise.
Even traditional media publishers sometimes exhibit those qualities. What a straw man.