USC to open lab on future of digital media

The lab will loosely follow the model of interdisciplinary media programs like the Massachusetts Institute of Technology’s Media Lab. The new project has already won  $1-million in sponsorships from corporations like Verizon Wireless, IBM, and Mattel, which hope to use ideas developed at USC. It has also attracted a veteran of MIT’s media programs, the digital-media scholar Henry Jenkins.

But the USC lab will focus on the immediate applications of new technology and the study of its effects, rather than on building new inventions as the MIT lab does, said Jonathan Taplin, the Annenberg Innovation Lab’s director and a professor in the Annenberg school.

Sounds like an awesome program.


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